Privacy Policy

Last Updated: January 19, 2026

We take your privacy seriously. This policy explains what data we collect and how we use it.

Contact Information

  • Email: [email protected]
  • Website: https://websiteaudit.com
  • Registered Address: Will be added upon business registration

What Data We Collect

When You Request an Audit

  • Email address (required) - To send you the audit report
  • Website URL (required) - The site you want to audit
  • Industry (optional) - Helps us provide better recommendations
  • Target audience (optional) - Helps us provide better recommendations

When You Use Our Features

  • Audit history - If you create an account, we save your past audits for your historical dashboard
  • Leaderboard participation (optional) - If you opt-in to the public leaderboard, your site URL and score will be publicly visible
  • Badge usage - If you embed our badge on your site, we may track badge views

When You Visit Our Website

  • Basic analytics via Umami Analytics (privacy-friendly, no cookies)
    • Pages you visit
    • Browser type
    • Country (not exact location)
  • Server logs (IP address, timestamp, pages accessed)

When We Audit Your Website

We temporarily analyze:

  • Your website's HTML, CSS, and JavaScript
  • Technical performance data (load times, file sizes)
  • SEO elements (titles, meta tags, headers)
  • Accessibility features
  • Links and content structure

How We Use Your Data

  • Send you audit reports via email
  • Show you historical trends if you create an account (your past audit scores and improvements over time)
  • Power the leaderboard if you opt-in (publicly displaying your site's score and ranking)
  • Generate badges you can embed on your site showing your audit score
  • Improve our service using aggregate, anonymized data:
    • Understanding common website issues
    • Improving our analysis algorithms
    • Creating industry benchmarks and trends
    • Producing anonymized statistics (e.g., "average page speed across all audits")
  • Provide customer support if you contact us
  • Prevent abuse (blocking spam or malicious requests)

We Do NOT:

  • ❌ Sell your data to anyone
  • ❌ Share your email with third parties for marketing
  • ❌ Send you spam (you only get your audit report and account updates)
  • ❌ Track you across other websites
  • ❌ Use cookies for advertising

Public Features (Your Choice)

We offer optional features where you choose to make data public:

🏆 Public Leaderboard (Opt-In)

  • What it is: A gamified ranking showing top-performing websites
  • What's public: Your website URL, audit score, and ranking position
  • Your choice: You must explicitly opt-in. You can opt-out anytime.
  • Who can see it: Anyone visiting our leaderboard page

🎖️ Embeddable Badge

  • What it is: A badge showing your audit score that you can add to your website
  • What's public: Your audit score and website URL
  • Your choice: You generate and add the badge yourself
  • Who can see it: Anyone visiting your website where you placed the badge

📊 Historical Dashboard

  • What it is: Your past audit scores and trends over time
  • What's public: Nothing - this is private to your account only
  • Your choice: Available if you create an account

Important: Only participate in public features if you're comfortable with your website URL and score being visible publicly.

How Long We Keep Data

  • Audit history: Kept so you can access your historical dashboard and track improvements over time
  • Email addresses: Kept while your account is active, or until you request deletion
  • Payment records: Kept as required by tax and accounting regulations (typically 7 years)
  • Aggregate analytics: Anonymized data may be kept indefinitely for industry trends and benchmarks
  • Leaderboard data: Kept as long as you remain opted-in to the leaderboard
  • Inactive accounts: If you don't use the service for 12+ months, we may delete your account and data (we'll email you first)

You can request deletion of your data anytime by emailing [email protected]. We'll delete within 30 days, except data required for legal/accounting purposes or aggregate, anonymized data.

Your Rights (GDPR)

You can request to:

  • See what data we have about you
  • Delete your data
  • Correct inaccurate information
  • Export your data

Email us at [email protected] to exercise these rights.

Third-Party Services

We use:

  • Umami Analytics - Privacy-friendly website analytics (no cookies, no personal data)
  • Email service provider - To deliver your audit reports
  • PostgreSQL database hosting - To store data temporarily

We do not use Google Analytics, Facebook Pixel, or other tracking tools.

Security & International Users

  • ✅ HTTPS encryption for all data transmission
  • ✅ Secure database storage
  • ✅ Access controls (only authorized personnel)
  • ✅ Regular security updates

We operate from the Czech Republic (EU). If you're outside the EU, your data may be transferred here. We comply with GDPR for all users regardless of location.

Cookie Policy

We use minimal cookies for:

  • Session management (keeping you logged in if we add accounts)
  • Security (preventing attacks)

Umami Analytics does not use cookies - it uses privacy-friendly local storage instead.

Summary in Plain English

We collect your email to send you audit reports. We analyze the website you submit for auditing. We use privacy-friendly analytics (Umami) to understand how people use our site.

If you create an account, we keep your audit history so you can see improvements over time. If you opt-in to the leaderboard, your site and score become public. If you embed our badge, that's also public (because you put it on your website).

We use aggregate, anonymized data to improve our service and create industry benchmarks. We don't sell your data. You can request deletion anytime.

That's it. No hidden surprises.

Questions?

Email us at [email protected]