Product Details
Optional Fields
Generated Schema
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Product Name",
"description": "Product description",
"image": "https://example.com/product.jpg",
"brand": {
"@type": "Brand",
"name": "Brand Name"
},
"offers": {
"@type": "Offer",
"url": "https://example.com/product",
"priceCurrency": "USD",
"price": "0",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
}
}Pro Tips
- Images: Use high-quality product images (min 800x800px)
- Reviews: Include aggregate ratings for better visibility
- Identifiers: Add SKU, GTIN, or MPN for better matching
- Availability: Keep stock status current
Implementation
Placement: Add on product pages
Format: JSON-LD in script tag
Testing: Use Google Rich Results Test
Updates: Keep pricing and availability current
Why Product Schema Boosts E-commerce SEO & Rich Snippets
Product schema enables rich results in Google Shopping and search, showing price, availability, and reviews.
Product Schema Benefits for E-commerce
- Rich snippets: Show price, availability, reviews in search
- Google Shopping: Eligibility for Shopping results
- Trust signals: Display ratings builds credibility
- CTR boost: Rich results get more clicks
Product Schema Properties (Price, Reviews & Availability)
Key properties for Product schema markup.
- name: Product name/title
- offers: Price, availability, condition
- aggregateRating: Average rating and review count
- brand: Product brand name
- sku/gtin: Product identifiers